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Welcome to our podcast! We’re two sisters (Amanda and Zoe) who share a fascination with media, marketing, and how awesome it is to be a perfectly average mom. New episodes every… LOL, just kidding. We’re still figuring this part out!

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Season3/Episode6: Christmas Marketing

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss Christmas marketing. Black Friday is the new Boxing Day in Canada. Should you market during this crowded time of year? Connect with Zoe York on Twitter: @ZoeYorkWrites

Season3/ Episode 5: Email Marketing

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss email marketing. How often you should send emails, the content and a subject line that will skyrocket your open rate. Connect with Zoe York on Twitter: @ZoeYorkWrites

About

Zoe York is a romance author and a mother of two boys. She lives in London, Ontario, Canada, where she writes blush-inducing novels, tweets about politics, and drinks way too much coffee. She’s always looking for suggestions on what to make for school lunches.

Amanda Young is an expert in the Promotions and Special Events space – at least that’s what her LinkedIn page makes you believe. For 17+ years she has worked at radio stations across Canada giving away “Free Stuff!” Her two daughters think she’s funny and her husband just agrees because he’s outnumbered.